A special Open House event with food samples, door prizes, discounts on merchandise, and live entertainment is planned for Friday and Saturday, November 9th & 10th at the Apple Valley Mountain Village (formerly “Apple Valley Stores & Café”). We rebranded earlier this year as part of a campaign to highlight our popular shopping center’s proximity to the Great Smoky Mountains.
The November 9 & 10 Open House is scheduled in conjunction with the long-awaited opening of the Foothill Parkway Extension, a 1.65-mile-long “missing link” that connects Walland to Wears Valley as part of the 72-mile long road traversing the western and northern perimeters of the Great Smoky Mountains National Park. It is set to open Veteran's Day weekend.
Planned Open House specials for shoppers include:
> General Store: Receive 30% off various clearance items from the General Store on Friday and Saturday, November 9 & 10, along with free butter samples, meatball samples with Apple Valley BBQ Sauce, door prizes, and $1 raffle ticket sales for a Buck Shot Grill Giveaway at 3 pm on Saturday (benefitting repairs to the Special People’s Park accessing Little River across the Parkway from Apple Valley).
> Mountain Store: Discounts of 20% off on the new merchandise from coveted “performance apparel” brands like Mountain HardWear®, and Southern Tide® at the Apple Valley Mountain Store on both days, plus door prizes.
> Apple Valley Café: Two-for-one Fried Apple Pies and $5.99 Pulled Pork Sandwich plates with Fries at the Apple Valley Café on both days, and guests visiting the Apple Valley Beer Garden receive free balloons.
> Dancing Bean Coffee House (located across the parking lot from the main Apple Valley General Store): Get 99-cent brewed coffee until 4 pm on both days, a free Cinnabon ™ Cinnamon Roll with the purchase of a specialty drink or lunch item until 4 pm on both days, samples of cookies and scones and free brewed coffee for anyone wanting to play chess, checkers, cards, or any of the various board games available for guests from 4-6 pm on Friday, November 9, and “Jammin’ at the Coffee House from 4-6 pm on Saturday, November 10, with free brewed coffee and food samples, along with live music.
Guests visiting the Apple Valley Beer Garden receive free balloons at the General Store and Mountain Store during the festivities. Ambassadors will hand out maps of the area and raffle tickets. Live music is also planned during the Open House event.
Mark and Sharon Oldham, owners of both the Apple Valley and Dancing Bear brands, said the name change better describes the stores’ location in the Smokies and the variety of new apparel and cabin décor offerings continuing to arrive ahead of the holiday shopping season.
For a good number of those visiting the Smokies, Apple Valley has become the Unofficial Welcome Center -- a great place to stop and stretch their legs, walk the dog, enjoy a bite to eat, browse the fun shops, listen to live music, and launch the day’s adventures near Cade’s Cove since it first opened in 1993. The Oldhams bought the property in 2015 and have improved it with a number of enhancements.
Apple Valley Mountain Village consists of multiple businesses on one property, including the Apple Valley General Store, the Apple Valley Café, the Dancing Bean Coffee House and the Apple Valley Mountain Store, which has added new merchandise from coveted apparel brands like North Face®, Mountain HardWear®, and Southern Tide®, plus the usual assortment of beautiful quilts and cabin décor that shoppers have come to expect from the Smoky Mountain Lifestyle outlet.
The newest addition, The Dancing Bean Coffee House, opened in July and has become a popular destination for travelers and locals alike. The Dancing Bean Coffee House offers regionally-produced Kombucha, Nitro Coffee, fresh fruit smoothies, custom sodas, bottled juices, and Cruz Farm dairy products, along with imported beers and six Tennessee-sourced bottled beers. The Dancing Bean also sells locally-roasted fresh ground coffee by the pound or whole bean coffee by the pound for carry-out; a specially-crafted Dancing Bear Blend pairs Mexican, Guatemalan, and Sumatra beans for a rich, earthy flavor and pleasing aroma. Guests can also find Dancing Bear’s delicious benne seed bacon and house-made granola to take home as souvenirs of their trip to the Smokies. In the same building as the coffee house, the Dancing Bear Lodge has added a new guest check-in center. The 38-acre resort property is located just up the hill, also directly facing Lamar Alexander Parkway.
Those interested in following the new developments at Apple Valley Mountain Village can get updates on this website http://AppleValleyStores.com, along with our Facebook page at https://www.facebook.com/AppleValleyStores/.
Every Saturday through Labor Day, enjoy live music by John Fee at the Apple Valley Beer Garden. Relax on our Beer Garden Pavilion with a local Calfkiller draft beer, a vintage Coke, or one of our exclusive premium ice cream cones and sundaes.
John Fee, raised in Harlan, KY, is as authentic as it gets when it comes to his own musical upbringing. His father was a coal-miner and part-time preacher. Sunday morning church service was filled with guitar picking music that inspired him and his family to purchase his first guitar when he was 11 years old. He brought the guitar with him to church every week and learned how to play by watching the pickers during service. Eventually, he started playing around his hometown and started following country artists like George Jones and Merle Haggard.
Twenty years ago, in 1998, he moved to Eastern Tennessee where he hooked up with a local country band called "Wildcard", and then eventually formed his own three-piece country-rock band, The Dirt Road Drifters, that played all over Knoxville. In 2004, John Fee had a few internet "hits" that he produced in Nashville, including "Gonna Take A Lot Of Liquor To Like Her" and "The More He Drinks" which were both released on Clear Diamond Records. He also was part of the Dixie Rose Band that played venues like The Dawg Patch and The Station.
“It was a good experience, and they’re all great players,” he said. “I left in March, and in April or June, I started what was supposed to be an acoustic gig, and the pieces kind of fell into place."
Today, his band is The Honky Tonk Playboys, and they play a lot of local gigs.
At the Apple Valley, you might hear John Fee playing solo, and his band members often join in the fun. Hope you'll come out an enjoy his music!
Apple Valley Cafe Express, along with the Townsend/Cades Cove Gateway Alliance present:
The Second Annual Charity Chili Challenge!
Tickets can be purchased on Brown Paper Tickets or by visiting Apple Valley Cafe Express beginning February 2nd.
We are thrilled to announce that all 2018 contestants & their charities have been chosen:
Rules and complete details for the contest:
Contestants must be present or have a representative or two from their organization to serve the chili.
Contestants may pick up metal pans a week prior to the cookoff, and provide 5 gallons of cooked chili in these pans to Apple Valley Café by Saturday February 24th at 10am. Apple Valley Kitchen will heat and prepare your product for serving.
Each organization will be provided an 8 ft table, 2 chairs, table linen, serving utensils, all tasting supplies, voting cards and pens, plus personalized flyers to distribute live and electronically.
Sample plates will be sold for 12.00, and the guest will receive a 2 oz portion of each chili, plus crackers, and toppings.
Guests will vote throughout the day using voting cards, to select 1st, 2nd and 3rd ‘best’ chilis. The chilis with the top three scores will receive the following prizes for their charity:
1. First place – 500.00 **
2. Second place – 350.00 **
3. Third Place – 250.00 **
**Prize awards guaranteed when ticket sales exceed 150 adult purchased meals. In the case of lower than 150 attendance, prize money will be divided as follows: First prize 50% of sales, Second and Third place 25% each.
Contestants are strongly encouraged to invite members and followers on social media prior to the event, and to bring signage, merchandise and literature to promote their charities as well as collection boxes.
Entries accepted through February 15, 2018. Spaces are limited to six participating organizations.
Apple Valley Stores & Cafe will celebrate and honor veterans who have served in the U.S. Armed Forces on Veterans Day, Saturday, November 11!
As a token of our appreciation for their dedication and service, we invite all veterans to join us and enjoy special discounts and deals throughout the day, including:
We hope to see you all on this special day, as we honor all veterans who have bravely served in the U.S. Armed Forces!
This Labor Day weekend, you're invited to join us for fantastic shopping specials in the General Store and the Home & Gifts Store!
Home & Gifts Specials:
General Store Specials:
We will be open from 9 am - 8 pm Friday, Saturday and Sunday, and from 9 am - 6 pm on Monday. We hope to see you all this weekend for our Labor Day Weekend Sale!
"If you wrote a song, we want to hear it."
Join us this September for Songwriter's Saturday! Each Saturday from 1-4 pm, local musician John Fee will host singers and songwriters as they take the stage to share their talent with all of Townsend!
If you or someone you know has ever dreamed of performing your own music for a crowd, now is your chance to make that dream a reality. Who knows? Maybe a star will be born at Apple Valley this September - see you there!
Join us on June 10th, from 8 am - 8 pm, as we celebrate our 25th Anniversary & the Grand Reopening of Apple Valley Cafe Express!
You and the family are invited to join us for:
During the festivities, make sure to check out our Stores, fully stocked with thousands of new items, as well as a brand new Fudge Kitchen with 32 flavors! We hope that to see you all there as we celebrate another year together!
Apple Valley Cafe invites you and your loved one to celebrate Valentine's Day with us!
On Tuesday, February 14, we will be offering this sweet deal:
Buy any 1 of our delicious sandwiches, get 1 for FREE! Make sure you treat your Valentine to a World Famous Apple Valley Fried Apple Pie after lunch!
Townsend's 2017 Smoky Mountain Snowdown Festival is January 26 - 29, and Apple Valley is excited to be involved again this year! The entire weekend will be packed with fun events, delicious food & drinks, and more.
This year, Apple Valley Cafe will host the Charity Chili Challenge, with all proceeds* benefiting the contestants' charity of choice!
- Chili samples
- All the rest of the fixins!
Saturday, January 28
11:00 am - 4:00 pm
Apple Valley Cafe
7138 East Lamar Alexander Parkway
*Cost is $12 per person, and $5 for kids 10 and under
Take a look at more exciting events planned for the 2017 Snowdown Winter Festival!
Rules of the contest:
Contestants provide 5 gallons of cooked chili to Apple Valley Cafe by Friday January 27th at 5pm.
Apple Valley Cafe will heat and serve your chili by the sample. Guests will vote throughout the day and the wining chilis will receive the following prizes for their charity:
First place – 50% of the ticket sales
Second place – 35% of the ticket sales
Third Place – 15% of the ticket sales
Contestants are encouraged to bring signage and literature to promote their charities.
Entries accepted through January 15, 2017.
Questions? Call Apple Valley Café at 865-448-1232 or email us at:
Everyone is invited to attend the Year End Sale at Apple Valley Country Store!
Stop by and take advantage of great savings on select merchandise in our Main Store while this sale lasts. Sale items are indicated by these colored dots:
Green dots = 25% Off
Blue dots = 50% Off
Pink/Red Dots = 75% Off
Happy shopping, everyone!
"Happiness can be found, even in the darkest of times, if one only remembers to turn on the light."
Join us at Apple Valley Country Stores on October 31st for Halloween Give Back Day! All day, in the Main Store & Cafe, 10% of all proceeds will benefit Townsend Elementary!
We will also have some spook-tastic fun planned for the entire family:
- Spooktacular Halloween Menu
Preview the Breakfast Menu!
- Creepy/Crawly Touch 'n Feel Boxes
- Monster Mix Music
- Bobbing for apples (for PRIZES!)
- Boo Berry and Pumpkin Fudge available in Main Store
- Complimentary Witch's Brew (Apple Cider)
- 75% off specials in Main Store
You can also give back by purchasing an Apple Valley Gift Box online on October 31st - 10% of all online Gift Box proceeds will benefit Townsend Elementary!
We hope to see you all on Halloween for some amazing treats for a GREAT cause!
Join us at Apple Valley Country Stores & Cafe for a fun-filled weekend, full of great food, music and discounts!
Friday - Monday we will have some great discounts in the Main Store:
Friday - Monday the Cafe will be serving up some delicious deals as well:
Stop in or call ahead to order your Picnic Pack! Each includes 4 freshly baked bread loaves and 1 lb. of delicious chicken salad. Bottled sodas are only $1.99 with the purchase of a Picnic Pack.
Saturday & Sunday 12:00 - 4:00:
John Fee & friends will be playing LIVE and you won't want to miss his final performances this season!
Come to the mountains and celebrate our freedom! We will have great deals, delicious food, live music, and more!
First, take advantage of this sweet deal: Buy 4 pieces of our Homemade Fudge, get 2 FREE--all weekend long in the Main Store!
Saturday, July 2:
-Live Music with John Fee and Friends, from 12-4!
Monday, July 4:
-$1 hot dogs from 11 am - 3 pm in the Apple Valley (Main) Country Store!
-Special Gift Box Promotion - Buy a Gift Box of our specially made Jams and Jellies, get a FREE hot dog and drink!
Last but certainly not least, we will have a SPECIAL PRE-FIREWORKS CELEBRATION on July 4th!
Come to Townsend to see the best fireworks show in the area! Before you do, stop in and have dinner with us at Apple Valley Cafe! We will be firing up the Smoker!
Brisket or Low Boil - $9.95
Ribs fresh off the smoker - $5.99
Our Grand Reopening celebration will also continue at Townsend's Finest Store, the brand new Dancing Bear Mercantile!
Looking for a place to host your group gathering? Apple Valley Country Stores & Café can help!
We are conveniently located off Lamar Alexander Parkway in Townsend and have ample parking for your whole party. We can whip up some food that is sure to leave everyone full and happy, whether the special occasion is a birthday, an anniversary or just because it’s a Tuesday! Ice cream and fried apple pies will make it memorable and you can wash it down with a brewed ice tea, cola or Calf Killer premium craft beer on tap.
We feature several areas for private functions that we can tailor make for your event, reception, or meeting. We have a private room off the main cafe that can seat 40, a private deck that seats 75 on US 321 for a "patio" event, and an indoor/outdoor venue adjacent to our property that can seat up to 100. We have several places for tents on flat grass that can accommodate up to 200 people.
We can even arrange for a tent with a deejay, catered food options and a beer garden. Your guests can even book a Dancing Bear Cabin within walking distance so they can relax and enjoy the occasion.
If you’re looking for something a bit more elaborate, we also book weddings, reunions and corporate meetings/retreats for Dancing Bear next door. Call Christi at (800) 369-0111 ext 2 to book your event or ask us a question.