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What’s New at Apple Valley

Apple Valley Grand Reopening Anniversary

Apple Valley Grand Reopening Anniversary

Join us on June 10th, from 8 am – 8 pm, as we celebrate our 25th Anniversary & the Grand Reopening of Apple Valley Cafe Express!

You and the family are invited to join us for:

  • Live music, featuring John Fee (1:00 – 4:00 pm)
  • Cornhole, plus games for the kids provided by the Appalachian Bear Rescue
  • 3 Bounce houses for the kids to enjoy
  • Outdoor grilling on the deck
  • Freshly smoked BBQ Platter special for $8.95, including 2 sides and corn doggers (5:00 – 8:00 pm)
  • Great discounts and deals
  • $3 Coors Light all day for the adults

During the festivities, make sure to check out our Stores, fully stocked with thousands of new items, as well as a brand new Fudge Kitchen with 32 flavors! We hope that to see you all there as we celebrate another year together!

Live Music Saturdays with John Fee

Live Music Saturdays with John Fee

Every Saturday through Labor Day, enjoy live music by John Fee at the Apple Valley Beer Garden. Relax on our Beer Garden Pavilion with a local Calfkiller draft beer, a vintage Coke, or one of our exclusive premium ice cream cones and sundaes.

John Fee, raised in Harlan, KY, is as authentic as it gets when it comes to his own musical upbringing. His father was a coal-miner and part-time preacher. Sunday morning church service was filled with guitar picking music that inspired him and his family to purchase his first guitar when he was 11 years old. He brought the guitar with him to church every week and learned how to play by watching the pickers during service. Eventually, he started playing around his hometown and started following country artists like George Jones and Merle Haggard.

Twenty years ago, in 1998, he moved to Eastern Tennessee where he hooked up with a local country band called “Wildcard”, and then eventually formed his own three-piece country-rock band, The Dirt Road Drifters, that played all over Knoxville. In 2004, John Fee had a few internet “hits” that he produced in Nashville, including “Gonna Take A Lot Of Liquor To Like Her” and “The More He Drinks” which were both released on Clear Diamond Records. He also was part of the Dixie Rose Band that played venues like The Dawg Patch and The Station.

“It was a good experience, and they’re all great players,” he said. “I left in March, and in April or June, I started what was supposed to be an acoustic gig, and the pieces kind of fell into place.”

Today, his band is The Honky Tonk Playboys, and they play a lot of local gigs.

At the Apple Valley, you might hear John Fee playing solo, and his band members often join in the fun. Hope you’ll come out an enjoy his music!

Second Annual Charity Chili Challenge

Second Annual Charity Chili Challenge

Apple Valley Cafe Express, along with the Townsend/Cades Cove Gateway Alliance present:

The Second Annual Charity Chili Challenge!

Ticket Pricing*:

  • Adults (10 and up): $12.00
  • Kids (9 and under): $6.00
  • *Includes chili samples and all the fixins. Proceeds go to the winning participants’ charity of choice.

Tickets can be purchased on Brown Paper Tickets or by visiting Apple Valley Cafe Express beginning February 2nd.

We are thrilled to announce that all 2018 contestants & their charities have been chosen:

Rules and complete details for the contest:

Contestants must be present or have a representative or two from their organization to serve the chili.

Contestants may pick up metal pans a week prior to the cookoff, and provide 5 gallons of cooked chili in these pans to Apple Valley Café by Saturday February 24th at 10am. Apple Valley Kitchen will heat and prepare your product for serving.

Each organization will be provided an 8 ft table, 2 chairs, table linen, serving utensils, all tasting supplies, voting cards and pens, plus personalized flyers to distribute live and electronically.

Sample plates will be sold for 12.00, and the guest will receive a 2 oz portion of each chili, plus crackers, and toppings.

Guests will vote throughout the day using voting cards, to select 1st, 2nd and 3rd ‘best’ chilis. The chilis with the top three scores will receive the following prizes for their charity:

  1. First place – 500.00 **
  2. Second place – 350.00 **
  3. Third Place – 250.00 **

**Prize awards guaranteed when ticket sales exceed 150 adult purchased meals. In the case of lower than 150 attendance, prize money will be divided as follows: First prize 50% of sales, Second and Third place 25% each.

Contestants are strongly encouraged to invite members and followers on social media prior to the event, and to bring signage, merchandise and literature to promote their charities as well as collection boxes.

Entries accepted through February 15, 2018. Spaces are limited to six participating organizations.

Questions? Call Tina Graves, General Manager of Apple Valley Café at 865-448-1232 or contact by email: [email protected]

Apple Valley Veterans Day Specials

Apple Valley Veterans Day Specials

Apple Valley Stores & Cafe will celebrate and honor veterans who have served in the U.S. Armed Forces on Veterans Day, Saturday, November 11!

As a token of our appreciation for their dedication and service, we invite all veterans to join us and enjoy special discounts and deals throughout the day, including:

  • 10% Off all purchases in the Store & Cafe
  • A free fountain drink from the Cafe (with purchase of any Cafe item)

We hope to see you all on this special day, as we honor all veterans who have bravely served in the U.S. Armed Forces!

Labor Day Weekend Specials

Labor Day Weekend Specials

This Labor Day weekend, you’re invited to join us for fantastic shopping specials in the General Store and the Home & Gifts Store!

Home & Gifts Specials:

  • Buy 1 Honey Butter, Get 1 Honey Butter 1/2 Price (Peach, Orange & Amaretto Flavors)
  • DaVinci Jewelry:
    • Buy 4 Charms, Get 1 Free
    • Buy 7 Charms, Get Bracelet Free
  • Forever in My Heart Jewelry:
    • Buy 4 Charms, Get 1 Free
  • Love Lockets:
    • Buy 1, Get 1 for 1/2 Off

General Store Specials:

  • Buy 2 Long Sleeve T-shirts, Get 1 Short Sleeve T-shirt 1/2 Off
  • Buy 1 Honey Butter, Get 1 Honey Butter 1/2 Price (Peach, Orange & Amaretto Flavors)

We will be open from 9 am – 8 pm Friday, Saturday and Sunday, and from 9 am – 6 pm on Monday. We hope to see you all this weekend for our Labor Day Weekend Sale!

Songwriter’s Saturday at Apple Valley

Songwriter’s Saturday at Apple Valley

“If you wrote a song, we want to hear it.”

Join us this September for Songwriter’s Saturday! Each Saturday from 1-4 pm, local musician John Fee will host singers and songwriters as they take the stage to share their talent with all of Townsend!

If you or someone you know has ever dreamed of performing your own music for a crowd, now is your chance to make that dream a reality. Who knows? Maybe a star will be born at Apple Valley this September – see you there!