Apple Valley Events Townsend TN


Wednesday, 06 June 2018 14:38

Live Music Saturdays with John Fee

John Fee and FriendEvery Saturday through Labor Day, enjoy live music by John Fee at the Apple Valley Beer Garden. Relax on our Beer Garden Pavilion with a local Calfkiller draft beer, a vintage Coke, or one of our exclusive premium ice cream cones and sundaes.

John Fee, raised in Harlan, KY, is as authentic as it gets when it comes to his own musical upbringing. His father was a coal-miner and part-time preacher. Sunday morning church service was filled with guitar picking music that inspired him and his family to purchase his first guitar when he was 11 years old. He brought the guitar with him to church every week and learned how to play by watching the pickers during service. Eventually, he started playing around his hometown and started following country artists like George Jones and Merle Haggard.

Twenty years ago, in 1998, he moved to Eastern Tennessee where he hooked up with a local country band called "Wildcard", and then eventually formed his own three-piece country-rock band, The Dirt Road Drifters, that played all over Knoxville. In 2004, John Fee had a few internet "hits" that he produced in Nashville, including "Gonna Take A Lot Of Liquor To Like Her" and "The More He Drinks" which were both released on Clear Diamond Records. He also was part of the Dixie Rose Band that played venues like The Dawg Patch and The Station.

“It was a good experience, and they’re all great players,” he said. “I left in March, and in April or June, I started what was supposed to be an acoustic gig, and the pieces kind of fell into place."

Today, his band is The Honky Tonk Playboys, and they play a lot of local gigs.  

At the Apple Valley, you might hear John Fee playing solo, and his band members often join in the fun. Hope you'll come out an enjoy his music!

Wednesday, 31 January 2018 21:42

Second Annual Charity Chili Challenge

Apple Valley Cafe Express, along with the Townsend/Cades Cove Gateway Alliance present:

The Second Annual Charity Chili Challenge!

18.02.12 Chili Charity Flyer with participants 

Ticket Pricing*:

- Adults (10 and up): $12.00 
- Kids (9 and under): $6.00 
*Includes chili samples and all the fixins. Proceeds go to the winning participants' charity of choice.

Tickets can be purchased on Brown Paper Tickets or by visiting Apple Valley Cafe Express beginning February 2nd.

We are thrilled to announce that all 2018 contestants & their charities have been chosen:

- Bike Elf 

- Awakening Fires Ministries

- Blount County Veterans Affairs

- Townsend Artisan Guild

- Townsend Police Department - Supporting Child Safety Day

Rules and complete details for the contest:

Contestants must be present or have a representative or two from their organization to serve the chili.

Contestants may pick up metal pans a week prior to the cookoff, and provide 5 gallons of cooked chili in these pans to Apple Valley Café by Saturday February 24th at 10am. Apple Valley Kitchen will heat and prepare your product for serving.

Each organization will be provided an 8 ft table, 2 chairs, table linen, serving utensils, all tasting supplies, voting cards and pens, plus personalized flyers to distribute live and electronically.

Sample plates will be sold for 12.00, and the guest will receive a 2 oz portion of each chili, plus crackers, and toppings.

Guests will vote throughout the day using voting cards, to select 1st, 2nd and 3rd ‘best’ chilis. The chilis with the top three scores will receive the following prizes for their charity:

1. First place – 500.00 **

2. Second place – 350.00 **

3. Third Place – 250.00 **

**Prize awards guaranteed when ticket sales exceed 150 adult purchased meals. In the case of lower than 150 attendance, prize money will be divided as follows: First prize 50% of sales, Second and Third place 25% each.

Contestants are strongly encouraged to invite members and followers on social media prior to the event, and to bring signage, merchandise and literature to promote their charities as well as collection boxes.

Entries accepted through February 15, 2018. Spaces are limited to six participating organizations.

Questions? Call Tina Graves, General Manager of Apple Valley Café at 865-448-1232 or contact by email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Thursday, 02 November 2017 18:28

Apple Valley Veterans Day Specials

Apple Valley Stores & Cafe will celebrate and honor veterans who have served in the U.S. Armed Forces on Veterans Day, Saturday, November 11!

veterans day specials townsend TN

As a token of our appreciation for their dedication and service, we invite all veterans to join us and enjoy special discounts and deals throughout the day, including:

  • 10% Off all purchases in the Store & Cafe
  • A free fountain drink from the Cafe (with purchase of any Cafe item)

We hope to see you all on this special day, as we honor all veterans who have bravely served in the U.S. Armed Forces!


Monday, 28 August 2017 18:35

Labor Day Weekend Specials

This Labor Day weekend, you're invited to join us for fantastic shopping specials in the General Store and the Home & Gifts Store! 


Home & Gifts Specials:

  •  Buy 1 Honey Butter, Get 1 Honey Butter 1/2 Price (Peach, Orange & Amaretto Flavors) 
  •  DaVinci Jewelry:
    -Buy 4 Charms, Get 1 Free
    -Buy 7 Charms, Get Bracelet Free
  • Forever in My Heart Jewelry:
    -Buy 4 Charms, Get 1 Free
  • Love Lockets:
    -Buy 1, Get 1 for 1/2 Off

peach butter

General Store Specials:

  • Buy 2 Long Sleeve T-shirts, Get 1 Short Sleeve T-shirt 1/2 Off
  • Buy 1 Honey Butter, Get 1 Honey Butter 1/2 Price (Peach, Orange & Amaretto Flavors) 

We will be open from 9 am - 8 pm Friday, Saturday and Sunday, and from 9 am - 6 pm on Monday. We hope to see you all this weekend for our Labor Day Weekend Sale!

Tuesday, 15 August 2017 20:26

Songwriter's Saturday at Apple Valley

"If you wrote a song, we want to hear it."

September live music event

Join us this September for Songwriter's Saturday! Each Saturday from 1-4 pm, local musician John Fee will host singers and songwriters as they take the stage to share their talent with all of Townsend!

If you or someone you know has ever dreamed of performing your own music for a crowd, now is your chance to make that dream a reality. Who knows? Maybe a star will be born at Apple Valley this September - see you there!

Tuesday, 08 August 2017 19:58

Apple Valley Grand Reopening Anniversary

Join us on June 10th, from 8 am - 8 pm, as we celebrate our 25th Anniversary & the Grand Reopening of Apple Valley Cafe Express! 

apple valley grand reopening

You and the family are invited to join us for: 

  • Live music, featuring John Fee (1:00 - 4:00 pm)
  • Cornhole, plus games for the kids provided by the Appalachian Bear Rescue
  • 3 Bounce houses for the kids to enjoy
  • Outdoor grilling on the deck
  • Freshly smoked BBQ Platter special for $8.95, including 2 sides and corn doggers (5:00 - 8:00 pm)
  • Great discounts and deals
  • $3 Coors Light all day for the adults

During the festivities, make sure to check out our Stores, fully stocked with thousands of new items, as well as a brand new Fudge Kitchen with 32 flavors! We hope that to see you all there as we celebrate another year together!

Monday, 23 January 2017 16:54

Apple Valley Cafe Valentine's BOGO Special

Apple Valley Cafe invites you and your loved one to celebrate Valentine's Day with us!

On Tuesday, February 14, we will be offering this sweet deal:

chicken salad sandwich





Buy any 1 of our delicious sandwiches, get 1 for FREE! Make sure you treat your Valentine to a World Famous Apple Valley Fried Apple Pie after lunch! 



Tuesday, 03 January 2017 19:47

Apple Valley Cafe Charity Chili Challenge

snowdown logo
Townsend's 2017 Smoky Mountain Snowdown Festival is January 26 - 29, and Apple Valley is excited to be involved again this year! The entire weekend will be packed with fun events, delicious food & drinks, and more. 

This year, Apple Valley Cafe will host the Charity Chili Challenge, with all proceeds* benefiting the contestants' charity of choice! 

Dinner Includes:

- Chili samples
- Salad
- Cornbread
- All the rest of the fixins!


Saturday, January 28
11:00 am - 4:00 pm


Apple Valley Cafe
7138 East Lamar Alexander Parkway

*Cost is $12 per person, and $5 for kids 10 and under

Take a look at more exciting events planned for the 2017 Snowdown Winter Festival!

Rules of the contest:

Contestants provide 5 gallons of cooked chili to Apple Valley Cafe by Friday January 27th at 5pm.

Apple Valley Cafe will heat and serve your chili by the sample.  Guests will vote throughout the day and the wining chilis will receive the following prizes for their charity:

First place  – 50% of the ticket sales
Second place – 35% of the ticket sales
Third Place – 15% of the ticket sales

Contestants are encouraged to bring signage and literature to promote their charities.

Entries accepted through January 15, 2017.

Questions? Call Apple Valley Café at 865-448-1232 or email us at:

This email address is being protected from spambots. You need JavaScript enabled to view it.

Monday, 12 December 2016 21:49

Apple Valley Country Store Year End Sale

Everyone is invited to attend the Year End Sale at Apple Valley Country Store! 

Stop by and take advantage of great savings on select merchandise in our Main Store while this sale lasts. Sale items are indicated by these colored dots:

Green dots = 25% Off

Blue dots = 50% Off

Pink/Red Dots = 75% Off

Happy shopping, everyone! 

Tuesday, 18 October 2016 17:57

Halloween Give Back Day

"Happiness can be found, even in the darkest of times, if one only remembers to turn on the light."

AV Halloween Give Back

Join us at Apple Valley Country Stores on October 31st for Halloween Give Back Day! All day, in the Main Store & Cafe, 10% of all proceeds will benefit Townsend Elementary!

We will also have some spook-tastic fun planned for the entire family:

- Spooktacular Halloween Menu
  Preview the Breakfast Menu!

- Creepy/Crawly Touch 'n Feel Boxes 

- Monster Mix Music  

- Bobbing for apples (for PRIZES!)

- Boo Berry and Pumpkin Fudge available in Main Store

- Complimentary Witch's Brew (Apple Cider)

- 75% off specials in Main Store

You can also give back by purchasing an Apple Valley Gift Box online on October 31st - 10% of all online Gift Box proceeds will benefit Townsend Elementary! 

We hope to see you all on Halloween for some amazing treats for a GREAT cause!

Upcoming Events

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apple valley dancing bear events